INTERNATIONAL PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY419	INTERNATIONAL PUBLIC RELATIONS	7	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit	Assist.Prof. NEVRA ÜÇLER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the theoretical knowledge that will enable them to relate globalization, country image, country brand, public diplomacy, lobbying and culture concepts to the International Public Relations field and to provide students with the knowledge and skills to prepare an international public relations campaign taking into account the campaign processes and media usage.
Contents of the Course Unit:	The contents of the course include the subjects such as basic concepts of International Public Relations, Globalization, Public Diplomacy, Lobbying, Country Image, New Communication Technologies, the importance of Media-New Media concepts in Public Relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts related to international public relations.
Explain the importance of globalization for public relations.
Debate the role of media and new media in the field of international public relations.
Relate the concepts of public diplomacy and lobbying with the field of international public relations.
Integrate the theoretical knowledge gained in the field of International Public Relations into international public relations campaign phases.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the goal and content of the course. Introduction to the primary and subsidiary sources and measurement and evaluation system to be used in the content of the course. General Evaluation in International Human Resources	Lecture & Question and Answer & Discussion
2	Reading	What is International Public Relations? What is its importance? What are the concepts related to the field?	Presentation/ Lecture & Question and Answer & Discussion
3	Reading	Factors effecting International Public Relations-I Culture, Country Profile etc. explaining with examples	Presentation/ Lecture & Question and Answer & Discussion
4	Reading	Factors effecting International Public Relations- II Media- New Media	Presentation/ Lecture & Question and Answer & Discussion
5	Reading	Public Diplomacy, Public Administration and Lobbying	Presentation/ Lecture & Question and Answer & Discussion
6	Reading	Country Image and its importance in International Public Relations	Presentation/ Lecture & Question and Answer & Discussion
7	Reading	Country Brand in International Public Relations and examples	Presentation/ Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	General Revision	Presentation/ Lecture & Question and Answer & Discussion
10	Reading	Discussions on the answers of the midterm exam questions giving information about presentation projects	Presentation/ Lecture & Question and Answer & Discussion
11	Reading	Student Presentations	Presentation/ Lecture & Question and Answer & Discussion
12	Reading	Student Presentations	Presentation/ Lecture & Question and Answer & Discussion
13	Reading	Usage of New Communications Technology in International Public Relations field and examples	Presentation/ Lecture & Question and Answer & Discussion
14	Reading	IPRA –TUHID International Public Relations campaign examples (Turkey-World)	Presentation/ Lecture & Question and Answer & Discussion
15	-	General Revision	Presentation/ Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Becerikli, S. (2007). Uluslararasi Halkla Iliskiler, Nobel Academic Publications
Curtin, P., A., Gaither T., K. (2007). International Public Relations: Negotiating Cultere, Identity and Power, SAGE Publications
Tanyeri Mazici, E. Ilhan, V.( 2016). Uluslararası Halkla Iliskiler, Almanya: Alim Books

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.				3
2	Compare current theories in the field and communication theories.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.				3
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.					4
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.				3
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.				3
3	Designs a communication plan by taking responsibility in case of problems related to the field.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.					4
2	Analyze the developments, changes and innovations in his field and gices an example.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.				3
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.			2
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	5	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	179