ADVERTISING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI202	ADVERTISING MANAGEMENT	4	3	3	6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Within the framework of the basic concepts related to advertising management, it accurately explains what it is at any time.
Determines the features that the advertisement should have from the advertising campaign planning process.
Explains advertising script writing and advertising campaign work.
Interprets and analyses sample advertising campaigns.
Explains the importance of ethical and legal elements in advertising management and compares the advertisement taking into account the ethical and legal context.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)