ADVERTISING MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI202	ADVERTISING MANAGEMENT	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to provide students with theoretical knowledge about advertising management and advertising campaign planning.
Contents of the Course Unit:	The concept of advertising, its characteristics, similarities and differences of advertising with public relations, marketing and propaganda, aims and objectives of advertising, functions, types, advertising and target audience, advertising media, advertising management process, strategies, media planning in advertising management, measurement and evaluation, effects of advertising management at individual and social levels, ethics and control in advertising, advertising law and legal regulations on advertising constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Within the framework of the basic concepts related to advertising management, it accurately explains what it is at any time.
Determines the features that the advertisement should have from the advertising campaign planning process.
Explains advertising script writing and advertising campaign work.
Interprets and analyses sample advertising campaigns.
Explains the importance of ethical and legal elements in advertising management and compares the advertisement taking into account the ethical and legal context.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject, Advertisement Review	Introduction Introduction of the Course, Sharing the Programme, Weekly Topic Sharing	Lecture, Question-answer method, Critical Advertisement Analysis
2	Reading a book chapter on the subject, Advertisement Review	Concept of Advertisement, Importance, Function and Types of Advertisement	Lecture, Question-answer method, Critical Advertisement Analysis
3	Reading a book chapter on the subject, Advertisement Review	Concept and Importance of Advertising Campaign	Lecture, Question-answer method, Critical Advertisement Analysis
4	Reading a book chapter on the subject, Advertisement Review	Advertising Campaign Planning Process: Situation Analysis and Swot Analysis	Lecture, Question-answer method, Critical Advertisement Analysis
5	Reading a book chapter on the subject, Advertisement Review	Advertising Campaign Planning Process: Market Segmentation Concept	Lecture, Question-answer method, Critical Advertisement Analysis
6	Reading a book chapter on the subject, Advertisement Review	Determination of Advertising Objectives: AIDA and DAGMAR Models	Lecture, Question-answer method, Critical Advertisement Analysis
7	Reading a book chapter on the subject, Advertisement Review	Creative Process of Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject, Advertisement Review	Consumer Behaviour and Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
10	Reading a book chapter on the subject, Advertisement Review	Importance of Persuasion in Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
11	Reading a book chapter on the subject, Advertisement Review	Types of Rhetorical Evidence and Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
12	Reading a book chapter on the subject, Advertisement Review	Political Advertisements and Types	Lecture, Question-answer method, Critical Advertisement Analysis
13	Reading a book chapter on the subject, Advertisement Review	Advertising and Branding	Lecture, Question-answer method, Critical Advertisement Analysis
14	Reading a book chapter on the subject, Advertisement Review	Importance of Advertising in Branding	Lecture, Question-answer method, Critical Advertisement Analysis
15	Reading a book chapter on the subject, Advertisement Review	General Evaluation and Summary	Lecture, Question-answer method, Critical Advertisement Analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Sullivan, L.; Yaman, S.; Canan, G. (2018). Satan Reklam Yaratmak. MediaCat
Tosun, N. B.; Uraltaş, N. T.; Nas, A.; Özkaya, B.; Güdüm, S.; Ertürk, B.; Dönmez, M.; Çerçi, M.; Ülker, Y.; Cesur, D.; Varol, E.; Kiçir, İ. (2018). Reklam Yönetimi. Beta Yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.					4
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.						5
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır						5
3	Örgüt/Kurum için amaç ve hedef belirler.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.				3
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.				3
2	Mesleki alanda paydaşlarla etkili iletişim kurar.				3
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.					4
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.					4
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.					4
3	Yenilikleri teşvik edebilme becerisine sahiptir.						5
4	Örgüte/kuruma ilişkin eleştirel düşünür.						5
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	4	48
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	150