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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ADVERTISING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI202 ADVERTISING MANAGEMENT 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading a book chapter on the subject, Advertisement Review Introduction Introduction of the Course, Sharing the Programme, Weekly Topic Sharing Lecture, Question-answer method, Critical Advertisement Analysis
2 Reading a book chapter on the subject, Advertisement Review Concept of Advertisement, Importance, Function and Types of Advertisement Lecture, Question-answer method, Critical Advertisement Analysis
3 Reading a book chapter on the subject, Advertisement Review Concept and Importance of Advertising Campaign Lecture, Question-answer method, Critical Advertisement Analysis
4 Reading a book chapter on the subject, Advertisement Review Advertising Campaign Planning Process: Situation Analysis and Swot Analysis Lecture, Question-answer method, Critical Advertisement Analysis
5 Reading a book chapter on the subject, Advertisement Review Advertising Campaign Planning Process: Market Segmentation Concept Lecture, Question-answer method, Critical Advertisement Analysis
6 Reading a book chapter on the subject, Advertisement Review Determination of Advertising Objectives: AIDA and DAGMAR Models Lecture, Question-answer method, Critical Advertisement Analysis
7 Reading a book chapter on the subject, Advertisement Review Creative Process of Advertising Lecture, Question-answer method, Critical Advertisement Analysis
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject, Advertisement Review Consumer Behaviour and Advertising Lecture, Question-answer method, Critical Advertisement Analysis
10 Reading a book chapter on the subject, Advertisement Review Importance of Persuasion in Advertising Lecture, Question-answer method, Critical Advertisement Analysis
11 Reading a book chapter on the subject, Advertisement Review Types of Rhetorical Evidence and Advertising Lecture, Question-answer method, Critical Advertisement Analysis
12 Reading a book chapter on the subject, Advertisement Review Political Advertisements and Types Lecture, Question-answer method, Critical Advertisement Analysis
13 Reading a book chapter on the subject, Advertisement Review Advertising and Branding Lecture, Question-answer method, Critical Advertisement Analysis
14 Reading a book chapter on the subject, Advertisement Review Importance of Advertising in Branding Lecture, Question-answer method, Critical Advertisement Analysis
15 Reading a book chapter on the subject, Advertisement Review General Evaluation and Summary Lecture, Question-answer method, Critical Advertisement Analysis
16 - FINAL EXAM -
17 - FINAL EXAM -