CASE STUDIES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTI404 |
CASE STUDIES IN ADVERTISING |
8 |
3 |
3 |
8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| It lists what an advertisement must have in ethical and legal context. |
| Explains how advertising is carried out on social media. |
| Distinguishes deficiencies in the analysis of sample advertising campaigns. |
| Compares viral advertising with other types of advertising. |
| Evaluates ad samples according to ad types. |