CASE STUDIES IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI404	CASE STUDIES IN ADVERTISING	8	3	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to prepare students for the industry by analyzing sample campaigns implemented in the advertising industry and implementing similar projects.
Contents of the Course Unit:	The content of the course in general terms; features of advertising, types and channels of advertising, ethics and law in advertising, sample advertising campaigns and social media advertising.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It lists what an advertisement must have in ethical and legal context.
Explains how advertising is carried out on social media.
Distinguishes deficiencies in the analysis of sample advertising campaigns.
Compares viral advertising with other types of advertising.
Evaluates ad samples according to ad types.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Search	Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References	Lecture, Question and answer method
2	Literature Search	An overview of advertising, features of advertising Ad types	Lecture, Discussion
3	Examine examples on the subject	Examining ad examples according to ad types	Lecture, Question and answer method
4	Reading a book chapter on the subject	Advertising channels	Lecture, Discussion
5	Examine examples on the subject	Examination of advertising examples according to advertising channels	Lecture, Question and answer method
6	Reading a book chapter on the subject	Ethics and law in advertising	Lecture, Discussion, Question-answer method
7	Examine examples on the subject	Examination of advertising examples within the scope of ethics and law in advertising	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	The creation process of advertising campaigns	Lecture, Discussion
10	Examine examples on the subject	Examination of advertising examples according to the formation process of advertising campaigns	Lecture, Question and answer method
11	Reading a book chapter on the subject	Analysis techniques for analyzing advertising campaigns	Lecture, Discussion
12	Examine examples on the subject	Examination of advertising samples within the scope of analysis techniques	Lecture, Question and answer method
13	Reading a book chapter on the subject	Advertising and viral ads on social media	Lecture, Question and answer method
14	Examine visual and textual examples on the subject	Examining advertising and viral advertising examples on social media	Lecture, Discussion, Project application
15	Examine visual and textual examples on the subject	Advertising in different media and examining advertising examples in different media	Lecture, Discussion, Project application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Serttaş Ertike, Aybike (2010). Reklam: [Temel Kavramlar, Teknik Bilgiler, Örnekler]. Detay Yayıncılık.
Tikveş, Özkan (2005). Halkla İlişkiler ve Reklâmcılık: Temel İlkeler-Uygulamadan Örnekler. Beta Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.						5
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.					4
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır					4
3	Örgüt/Kurum için amaç ve hedef belirler.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.						5
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.						5
2	Mesleki alanda paydaşlarla etkili iletişim kurar.						5
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.						5
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.					4
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.					4
3	Yenilikleri teşvik edebilme becerisine sahiptir.						5
4	Örgüte/kuruma ilişkin eleştirel düşünür.						5
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	5	70
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	6	78
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	205