CASE STUDIES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTI404 |
CASE STUDIES IN ADVERTISING |
8 |
3 |
3 |
8 |
Objectives and Contents |
| Objectives: |
The aim of this course is to prepare students for the industry by analyzing sample campaigns implemented in the advertising industry and implementing similar projects. |
| Content: |
The content of the course in general terms; features of advertising, types and channels of advertising, ethics and law in advertising, sample advertising campaigns and social media advertising. |