| Defines the fundamental concepts and theories related to consumer behavior. |
| Explains the consumer decision-making process by considering internal and external factors and provides examples within the context of advertising. |
| Analyzes consumer attitudes, personality traits, and lifestyles to evaluate segmentation and targeting strategies. |
| Critically assesses advertisements in the context of ethical consumption and sustainability, and interprets conscious consumer behaviors. |
| Develops case analyses and practical marketing recommendations by considering consumer behavior within advertising strategies. |