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ASSOCIATE DEGREE
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MASTER'S DEGREE
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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM
ASSOCIATE DEGREE
BACHELOR'S DEGREE
MASTER'S DEGREE
DOCTOR OF PHILOSOPHY
ADVERTISING DESIGN AND COMMUNICATION
General Information
Aim and Objectives
Programme Learning Outcomes
Curriculum
Total Course & Programme Outcome Relationship
Career & Academic Progression Opportunities
TYYC Program Outcomes Matrix
Head of Department & ECTS Coordinator
Lesson CONSUMER BEHAVIOUR AND ADVERTISING STRATEGIES
General Information
Objectives & Contents
Learning Outcomes
Learning & Teaching Methods
Course Contents by Week
Materials Sources and Sharing
Assessment & Grading
Course & Programme Outcome Relationship
Workload & ECTS Credits of Course Unit
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FAST LINKS
Academic Requirements
Student Workload and ETCS
Accreditations
Regulations
Guidelines
Academic Counselling
Academic Calender
CONSUMER BEHAVIOUR AND ADVERTISING STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code
Name of the Course Unit
Semester
In-Class Hours (T+P)
Credit
ECTS Credit
RTI371
CONSUMER BEHAVIOUR AND ADVERTISING STRATEGIES
5
3
3
8
SOURCE MATERIALS & RECOMMENDED READING