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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI203 MARKETING COMMUNICATION 3 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the importance of marketing communication for organisations and consumers.
Defines the integrated marketing communication approach and the reasons for its development.
Interpret the benefits and challenges of integrated marketing communication and traditional and integrated approaches.
Discusses marketing communication approaches and practices.
Explains the concept of communication by interpreting the importance and scope of marketing communication.
Explains the process of communication in the context of marketing communication.