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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI203 MARKETING COMMUNICATION 3 3 3 6

Objectives and Contents
Objectives: The aim of the course is to provide students with the concept, mission and strategies of modern marketing communication.
Content: Communication and marketing concepts and scope, definition and characteristics of marketing communication concept, marketing communication and advertising, marketing communication and public relations, historical development process of marketing communication, marketing communication today, concept and scope of integrated marketing communication, 4p and 4c in marketing communication, 7p and 7c in marketing communication, marketing communication process, guerrilla marketing, direct marketing and ethics in marketing communication are the contents of this course.