TR EN

MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI203	MARKETING COMMUNICATION	3	3	3	6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, general information about the course: Aim, Content, Application, Evaluation Explanation of the weekly course programme: Syllabus Bibliography	Lecture, Discussion
2	Literature review	Concepts and scopes of communication and marketing, definition of marketing communication, characteristics and elements of integrated marketing communication	Lecture, Discussion
3	Literature review	Integrated marketing communication	Lecture, Discussion
4	Literature review	Integrated marketing communication and strategic planning process	Lecture, Discussion
5	Literature review	Planning process of marketing communication	Lecture, Discussion
6	Literature review	Marketing communication and advertising	Lecture, Discussion
7	Literature review	Marketing communication and sales development	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	Marketing communication and public relations	Lecture, Discussion
10	Literature review	Marketing communication and sponsorship	Lecture, Discussion
11	Literature review	Marketing communication and personal selling method	Lecture, Discussion
12	Literature review	Marketing communication and internet marketing	Lecture, Discussion
13	Literature review	Marketing communication and direct marketing and exhibition	Lecture, Discussion
14	Literature review	Brand, brand value and positioning	Lecture, Discussion
15	Literature review	Brand, brand value and positioning	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-