| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI218 | BRAND MANAGEMENT | 4 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| List the key elements that constitute a brand's identity. Explain the brand positioning process and how brand strategies are developed. Distinguish strategic and communication shortcomings in the analysis of sample brand campaigns. Compare brand communication strategies with different types of brands, such as corporate branding, personal branding, and digital branding. Evaluate brand examples based on positioning, identity, and value creation criteria. |