| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI218 | BRAND MANAGEMENT | 4 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of this course is to enable students to understand the concept of branding from a strategic perspective, thereby understanding the processes involved in creating brand identity, image, positioning, and value. |
| Content: | The course covers topics such as brand identity, brand personality, brand positioning, brand equity, brand loyalty, brand communication, rebranding, brand extension strategies, brand experience, brand management in the digital environment, and global branding. As part of the course, students will examine local and international brands and conduct strategic analyses and case studies. |