CONSUMER BEHAVIOUR AND ADVERTISING STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI371	CONSUMER BEHAVIOUR AND ADVERTISING STRATEGIES	5	3	3	8

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the fundamental concepts and theories related to consumer behavior.
Explains the consumer decision-making process by considering internal and external factors and provides examples within the context of advertising.
Analyzes consumer attitudes, personality traits, and lifestyles to evaluate segmentation and targeting strategies.
Critically assesses advertisements in the context of ethical consumption and sustainability, and interprets conscious consumer behaviors.
Develops case analyses and practical marketing recommendations by considering consumer behavior within advertising strategies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)