LOGISTICS SERVICES MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ULT201 |
LOGISTICS SERVICES MARKETING |
3 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the developments and policies of modern logistics at the present day. |
| Define the basic characteristics of enterprises in logistics. |
| Define the concept of service logistics. |
| Compare the classical and contemporary theories such as Rational Choice Theory, Innovation Diffusion Theory and Technology Acceptance Model. |