Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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ULT201 | LOGISTICS SERVICES MARKETING | 3 | 3 | 3 | 6 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. KADİR MERSİN |
Instructor(s) of the Course Unit | Assist.Prof. ALİ KORHAN ÖZEN |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the supply chain and to explain logistics and service marketing by explaining the importance of logistics. |
Contents of the Course Unit: | Contents of the course include the subjects such as the historical development and the scope of logistics, Definition and Development of Marketing and Marketing Concepts, Marketing Environment, Competition and Competitor Analysis, Strategic Planning and Role of Marketing, Strategic Management Elements, Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours, Market Segmentation, Target Market Selection and Sales Forecasting, Marketing Mix - Product, Marketing Mix - Price, Promotion/Marketing Communication, Marketing Mix - Distribution. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the developments and policies of modern logistics at the present day. |
Define the basic characteristics of enterprises in logistics. |
Define the concept of service logistics. |
Compare the classical and contemporary theories such as Rational Choice Theory, Innovation Diffusion Theory and Technology Acceptance Model. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading | Definition and Development of Marketing and Marketing Concepts, Marketing Environment | Lecture & Question and Answer |
2 | Reading | Competition and Competitor Analysis | Lecture & Question and Answer |
3 | Reading | Strategic Planning and Role of Marketing, Strategic Management Elements | Lecture & Question and Answer |
4 | Reading | Strategic Planning and Role of Marketing, Strategic Management Elements | Lecture & Question and Answer |
5 | Reading | Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours | Lecture & Question and Answer |
6 | Reading | Market Segmentation, Target Market Selection and Sales Forecasting | Lecture & Question and Answer |
7 | Reading | Marketing Mix - Product | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading | Marketing Mix - Price, Promotion/Marketing Communication | Lecture & Question and Answer |
10 | Reading | Marketing Mix – Distribution Channels and Physical Distribution | Lecture & Question and Answer |
11 | Reading | Marketing Mix – Distribution Channels and Physical Distribution | Lecture & Question and Answer |
12 | Reading | Service Marketing Decisions, Positioning, Service Marketing, Life Cycle of Service, Customer Relationship Management | Lecture & Question and Answer |
13 | Reading | Service Quality and Pricing in Service Marketing | Lecture & Question and Answer |
14 | Reading | Service Marketing – Distribution and Promotion | Lecture & Question and Answer |
15 | Reading | International Marketing | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Gulsen Serap Cekerol, (2013), Lojistik Yonetimi, T.C. ANATOLIAN UNIVERSITY PUBLICATION NO: 2823, Eskisehir |
Kasim Karahan,( 2006) Hizmet Pazarlamasi, Istanbul : Beta Publication, |
Icoz, O. (2005), Hizmet Pazarlamasi, Ankara : Turhan Bookstore, |
Ozturk,S.A. (2013), Hizmet Pazarlamasi, Bursa : Ekin Publication |
Grant B.D., (2012), Logistics Management, Pearson International Content |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To explain the basic concepts and theories associated with the field of Logistics Management.
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2 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To relate concepts and cases in the field of Logistics Management with other fields in Social Sciences
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5 | |||||
2 |
To make scientific and interdisciplinary research about the cases in the field.
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5 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To draw conceptual and theoretical connections between past and present trade and logistics – transportation procedures and to make forecasts for the future
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1 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To make literature review for analyzing cases in the field of Logistics Management and to use this information for personal studies
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3 | |||||
2 |
To use the latest technology for making descriptive and exploratory research and to use this information for personal studies.
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3 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To conduct a field-specific study individually and to complete it with discipline and responsibility.
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4 | |||||
2 |
To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.
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5 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To analyze data and findings in the field of Logistics Management with respect to cause-effect relations and critical perspective.
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4 | |||||
2 |
To identify gaps in the theory and practice of Logistics Management and to offer solutions for each.
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4 | |||||
3 |
To develop ideas as to how to use the information related to the field of Logistics Management in professional life.
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4 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To convey information related with the field of Logistics Management by using effective presentation and communication techniques.
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4 | |||||
2 |
To use field-specific information for creation of various projects, activities and social responsibility programmes in the field of Logistics Management
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3 | |||||
3 |
To conduct literature review, follow the recent developments and produce written and oral works in a foreign language
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4 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To respect social, cultural, scientific and ethical norms and values in the processing and dissemination of data.
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5 | |||||
2 |
To follow latest developments in the field and direct personal studies accordingly within the framework of the lifelong learning principle.
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5 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 4 | 52 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 4 | 28 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 7 | 4 | 28 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 43 | 0 | 152 |
Total Workload of the Course Unit | 152 | ||
Workload (h) / 25.5 | 6 | ||
ECTS Credits allocated for the Course Unit | 6,0 |