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LOGISTICS SERVICES MARKETING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ULT201 LOGISTICS SERVICES MARKETING 3 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. KADİR MERSİN
Instructor(s) of the Course Unit Assist.Prof. ALİ KORHAN ÖZEN
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the supply chain and to explain logistics and service marketing by explaining the importance of logistics.
Contents of the Course Unit: Contents of the course include the subjects such as the historical development and the scope of logistics, Definition and Development of Marketing and Marketing Concepts, Marketing Environment, Competition and Competitor Analysis, Strategic Planning and Role of Marketing, Strategic Management Elements, Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours, Market Segmentation, Target Market Selection and Sales Forecasting, Marketing Mix - Product, Marketing Mix - Price, Promotion/Marketing Communication, Marketing Mix - Distribution.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the developments and policies of modern logistics at the present day.
Define the basic characteristics of enterprises in logistics.
Define the concept of service logistics.
Compare the classical and contemporary theories such as Rational Choice Theory, Innovation Diffusion Theory and Technology Acceptance Model.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading Definition and Development of Marketing and Marketing Concepts, Marketing Environment Lecture & Question and Answer
2 Reading Competition and Competitor Analysis Lecture & Question and Answer
3 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer
4 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer
5 Reading Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours Lecture & Question and Answer
6 Reading Market Segmentation, Target Market Selection and Sales Forecasting Lecture & Question and Answer
7 Reading Marketing Mix - Product Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading Marketing Mix - Price, Promotion/Marketing Communication Lecture & Question and Answer
10 Reading Marketing Mix – Distribution Channels and Physical Distribution Lecture & Question and Answer
11 Reading Marketing Mix – Distribution Channels and Physical Distribution Lecture & Question and Answer
12 Reading Service Marketing Decisions, Positioning, Service Marketing, Life Cycle of Service, Customer Relationship Management Lecture & Question and Answer
13 Reading Service Quality and Pricing in Service Marketing Lecture & Question and Answer
14 Reading Service Marketing – Distribution and Promotion Lecture & Question and Answer
15 Reading International Marketing Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Gulsen Serap Cekerol, (2013), Lojistik Yonetimi, T.C. ANATOLIAN UNIVERSITY PUBLICATION NO: 2823, Eskisehir
Kasim Karahan,( 2006) Hizmet Pazarlamasi, Istanbul : Beta Publication,
Icoz, O. (2005), Hizmet Pazarlamasi, Ankara : Turhan Bookstore,
Ozturk,S.A. (2013), Hizmet Pazarlamasi, Bursa : Ekin Publication
Grant B.D., (2012), Logistics Management, Pearson International Content

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To explain the basic concepts and theories associated with the field of Logistics Management.
2

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To relate concepts and cases in the field of Logistics Management with other fields in Social Sciences
5
2
To make scientific and interdisciplinary research about the cases in the field.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To draw conceptual and theoretical connections between past and present trade and logistics – transportation procedures and to make forecasts for the future
1

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To make literature review for analyzing cases in the field of Logistics Management and to use this information for personal studies
3
2
To use the latest technology for making descriptive and exploratory research and to use this information for personal studies.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To conduct a field-specific study individually and to complete it with discipline and responsibility.
4
2
To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To analyze data and findings in the field of Logistics Management with respect to cause-effect relations and critical perspective.
4
2
To identify gaps in the theory and practice of Logistics Management and to offer solutions for each.
4
3
To develop ideas as to how to use the information related to the field of Logistics Management in professional life.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To convey information related with the field of Logistics Management by using effective presentation and communication techniques.
4
2
To use field-specific information for creation of various projects, activities and social responsibility programmes in the field of Logistics Management
3
3
To conduct literature review, follow the recent developments and produce written and oral works in a foreign language
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To respect social, cultural, scientific and ethical norms and values in the processing and dissemination of data.
5
2
To follow latest developments in the field and direct personal studies accordingly within the framework of the lifelong learning principle.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 4 28
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 7 4 28
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 43 0 152
Total Workload of the Course Unit 152
Workload (h) / 25.5 6
ECTS Credits allocated for the Course Unit 6,0