| Content: |
Contents of the course include the subjects such as the historical development and the scope of logistics, Definition and Development of Marketing and Marketing Concepts, Marketing Environment, Competition and Competitor Analysis, Strategic Planning and Role of Marketing, Strategic Management Elements, Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours, Market Segmentation, Target Market Selection and Sales Forecasting, Marketing Mix - Product, Marketing Mix - Price, Promotion/Marketing Communication, Marketing Mix - Distribution. |