TR EN

LOGISTICS SERVICES MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ULT201 LOGISTICS SERVICES MARKETING 3 3 3 6

SOURCE MATERIALS & RECOMMENDED READING

Gulsen Serap Cekerol, (2013), Lojistik Yonetimi, T.C. ANATOLIAN UNIVERSITY PUBLICATION NO: 2823, Eskisehir
Kasim Karahan,( 2006) Hizmet Pazarlamasi, Istanbul : Beta Publication,
Icoz, O. (2005), Hizmet Pazarlamasi, Ankara : Turhan Bookstore,
Ozturk,S.A. (2013), Hizmet Pazarlamasi, Bursa : Ekin Publication
Grant B.D., (2012), Logistics Management, Pearson International Content