Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
ULT201 | LOGISTICS SERVICES MARKETING | 3 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
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Gulsen Serap Cekerol, (2013), Lojistik Yonetimi, T.C. ANATOLIAN UNIVERSITY PUBLICATION NO: 2823, Eskisehir |
Kasim Karahan,( 2006) Hizmet Pazarlamasi, Istanbul : Beta Publication, |
Icoz, O. (2005), Hizmet Pazarlamasi, Ankara : Turhan Bookstore, |
Ozturk,S.A. (2013), Hizmet Pazarlamasi, Bursa : Ekin Publication |
Grant B.D., (2012), Logistics Management, Pearson International Content |