| List the elements to consider when creating a digital marketing strategy |
| List at least 3 of the channels on which digital marketing can be carried out |
| Explain at least 3 of digital marketing principles |
| Explain which audience can be reached by which digital channel according to target audience classification |
| Select the digital marketing plans required by the brands within the framework of brand personality approach |
| Evaluate innovative developments in media, agency and advertising sectors in terms of digital marketing principles |