MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ISL340 |
MARKETING MANAGEMENT |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define functions of marketing management |
| Define the concepts like SWOT and PESTEL and use these analysis. |
| Describe factors of marketing mix in detail |
| Explain the steps of marketing planning. |