CORPORATE IMAGE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIT338 |
CORPORATE IMAGE MANAGEMENT |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Classifies at least 5 of the definitions for corporate image |
| Explains at least 4 of the corporate image elements correctly |
| Analyzes the concepts of image formation. |
| Compares the image desired by the corporations with the image (image gap) formed in the target audiences. |
| Explain the importance of media tools in the context of image formation and compare media tools in terms of their importance. |