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MEDIA AND PUBLIC OPINION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT435 MEDIA AND PUBLIC OPINION 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 main characteristics of opinion leaders
Explain connections between contemporary social thinking and printed, visual and online media types
Identify the effects of interactive media on public opinion by analysing media texts
Inspect the society and media
Analyze the role of opinion leaders being effective in media and public opinion over case studies
Compare the media among themselves in the context of creating public opinion through case studies