Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
0 | 0 | 0 | 0 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Define functions of marketing management |
Define the concepts like SWOT and PESTEL and use these analysis. |
Describe factors of marketing mix in detail |
Explain the steps of marketing planning. |