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ELECTRONİC COMMERCE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
DTP208 ELECTRONİC COMMERCE 3 2 2 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Receives introductory training in e-commerce and lists the basic concepts of e-commerce. It explains the functions of the electronic commerce site and the things to be considered in terms of user experience. (explain) (2)
Explains the e-commerce site setup. Integrations to be made on the electronic commerce site; explains logistics integration, ERP integration, CRM integration, e-invoice integration, admin panel integration, cargo integration. (list) (1)
Explains e-commerce supplier management and logistics management. Explain the concepts of digital marketing and sales. Electronic commerce target audience analysis. (illustrate) (3)
Explains e-Export and Government Incentives. It gives an example of a successful electronic commerce application. (list) (1)