ELECTRONİC COMMERCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
DTP208	ELECTRONİC COMMERCE	3	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer SEREN FIRAT
Instructor(s) of the Course Unit	Lecturer MUHAMMED ENSAR YALÇIN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	With the electronic commerce course, it is aimed to examine the new business understanding and applications within the electronic market structure and to reach the level of knowledge that can carry out electronic commerce transactions in working life.
Contents of the Course Unit:	Introduction to Electronic Commerce, Basic Concepts in Electronic Commerce, E-Commerce Site Setup Stages, Integrations on E-Commerce Site, E-Commerce Supplier Management, E-Commerce Logistics Management, Digital Marketing and Sales, E-Commerce Audience Analysis, E-Commerce Customer Service Management, E-Export and Government Incentives, It includes the topics of Introduction of Web Site Design and Development Programs and Analysis of Successful E-commerce Applications.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Receives introductory training in e-commerce and lists the basic concepts of e-commerce. It explains the functions of the electronic commerce site and the things to be considered in terms of user experience. (explain) (2)
Explains the e-commerce site setup. Integrations to be made on the electronic commerce site; explains logistics integration, ERP integration, CRM integration, e-invoice integration, admin panel integration, cargo integration. (list) (1)
Explains e-commerce supplier management and logistics management. Explain the concepts of digital marketing and sales. Electronic commerce target audience analysis. (illustrate) (3)
Explains e-Export and Government Incentives. It gives an example of a successful electronic commerce application. (list) (1)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Electronic Commerce	Lecture, Question and Answer
2	Related reading	Basic Concepts in Electronic Commerce	Lecture, Question and Answer
3	Related reading	E-Commerce Site Setup Stages	Lecture, Question and Answer
4	Related reading	E-Commerce Site Setup Stages I	Lecture, Question and Answer
5	Related reading	Integrations on E-Commerce Site	Lecture, Question and Answer
6	Related reading	E-Commerce Supplier Management	Lecture, Question and Answer
7	Related reading	E-Commerce Logistics Management	Lecture, Question and Answer
8	-	MID-TERM EXAM	-
9	Related reading	Digital Marketing and Sales	Lecture, Question and Answer
10	Related reading	E-Commerce Audience Analysis	Lecture, Question and Answer
11	Related reading	E-Ticaret Müşteri Hizmetleri Yönetimi	Lecture, Question and Answer
12	Related reading	E-İhracat ve Devlet Teşvikleri	Lecture, Question and Answer
13	Related reading	Introduction of Web Site Design and Development Programs	Lecture, Question and Answer
14	Related reading	Review of Successful E-commerce Applications	Lecture, Question and Answer
15	Related reading	General evaluation	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kazankaya, K. (2019). E-Ticaret ve Dijital Pazarlama: İnternet'ten Para Kazanma Yolları. Sokak Yayın Grubu.
Kavaklı İ. (2018). E-Ticaret Rehberi. Kodlab Yayın Dağıtım.
Cura T. Elektronik Ticaret. AUZEF
https://www.eticaret.gov.tr/

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The parties involved in the logistics field and recognizes the documents used.	0
2	Logistics related to the field of theoretical and practical knowledge is based.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Transportation is required in the field to explain basic concepts of theoretical and practice-based.	0
2	Defines the terminology in the field of logistics.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to communicate effectively with colleagues to win.	0
2	The ability to use information and communication technology tools to win.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sectoral legislation will have the ability to understand and practice.	0
2	Professional ethical and theoretical gains the ability to use information contained in the application.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Personal, professional and / or studies evaluating the risks and opportunities related to the field of knowledge and skills, social / cultural / economic value and high thinking / approach / technology / product takes responsibility for the conversion; develop entrepreneurial competencies individually or as a team member.		1
2	Bringing innovation to the field of information, ideas, practices or technologies in the implementation of the risks and take responsibility.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By identifying learning needs and learning objectives in line with his responsibilities under the plan activities aimed at improving the performance of individuals and manages.		1
2	The acquired advanced knowledge and skills to critically evaluate.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	A foreign language (English) at least in the general level of European Language Portfolio B1 monitors developments in the field of using and communicate with colleagues.	0
2	European Computer Driving Licence Advanced Level, as defined in the competency using a computer based on the extent required by the field of information and communication technologies are used.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Space-related activities, the universality of social rights, social justice, quality and cultural values, preservation of culture, environmental protection, occupational health and safety issues are executed in accordance with the acquired consciousness.		1
2	Related to the field of data collection, interpretation and dissemination stages of implementation and results of the social, scientific, cultural and act in accordance with ethical values​​.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	14	3	42
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	15	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	130