INTERNATIONAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| DTP206 |
INTERNATIONAL MARKETING |
3 |
2 |
2 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explains the factors affecting the development of international trade. |
| Can use information communication technologies and professional tools in international market research |
| Explains advertising activities according to international product policies |