INTERNATIONAL MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
DTP206	INTERNATIONAL MARKETING	3	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer SEREN FIRAT
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Various methods can be used in international market entry and various marketing strategies that can be applied in this regard is aimed to provide the students ..
Contents of the Course Unit:	Markets related to various approaches, market segmentation, target market and positioning, marketing, environmental factors, market entry methods, standardization and adaptation, product, price, distribution and promotion strategies

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains the factors affecting the development of international trade.
Can use information communication technologies and professional tools in international market research
Explains advertising activities according to international product policies

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading Course Notes	The concept of international marketing, the necessity of international marketing	Lecture, Q&A
2	Reading Course Notes	Comparison of the concept of international marketing with the concepts used in national marketing and foreign trade	Lecture, Q&A
3	Reading Course Notes	International market research process and forms	Lecture, Q&A
4	Reading Course Notes	International market research process and forms	Lecture, Q&A
5	Reading Course Notes	Basic information systems and information resources in international marketing	Lecture, Q&A
6	Reading Course Notes	The formation process of multinational enterprises and marketing activities	Lecture, Q&A
7	Reading Course Notes	International marketing planning process and formation of international marketing strategy	Lecture, Q&A
8	-	MID-TERM EXAM	-
9	Reading Course Notes	Product strategy in international marketing	Lecture, Q&A
10	Reading Course Notes	Product strategy in international marketing	Lecture, Q&A
11	Reading Course Notes	Price strategy in international marketing	Lecture, Q&A
12	Reading Course Notes	Distribution strategy in international marketing	Lecture, Q&A
13	Reading Course Notes	Distribution strategy and logistics in international marketing	Lecture, Q&A
14	Reading Course Notes	Promotion strategy in international marketing	Lecture, Q&A
15	Reading Course Notes	Marketing communication efforts in international marketing	Lecture, Q&A
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kozlu, C. (2015) Uluslararası Pazarlama İlkeler ve Uygulamalar, (14. Baskı), İstanbul: Türkiye İş Bankası Kültür Yayınları
Karafakıoğlu, M.(2015) Uluslararası Pazarlama Yönetimi, Beta Yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The parties involved in the logistics field and recognizes the documents used.	0
2	Logistics related to the field of theoretical and practical knowledge is based.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Transportation is required in the field to explain basic concepts of theoretical and practice-based.	0
2	Defines the terminology in the field of logistics.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to communicate effectively with colleagues to win.			2
2	The ability to use information and communication technology tools to win.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sectoral legislation will have the ability to understand and practice.					4
2	Professional ethical and theoretical gains the ability to use information contained in the application.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Personal, professional and / or studies evaluating the risks and opportunities related to the field of knowledge and skills, social / cultural / economic value and high thinking / approach / technology / product takes responsibility for the conversion; develop entrepreneurial competencies individually or as a team member.			2
2	Bringing innovation to the field of information, ideas, practices or technologies in the implementation of the risks and take responsibility.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By identifying learning needs and learning objectives in line with his responsibilities under the plan activities aimed at improving the performance of individuals and manages.	0
2	The acquired advanced knowledge and skills to critically evaluate.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	A foreign language (English) at least in the general level of European Language Portfolio B1 monitors developments in the field of using and communicate with colleagues.	0
2	European Computer Driving Licence Advanced Level, as defined in the competency using a computer based on the extent required by the field of information and communication technologies are used.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Space-related activities, the universality of social rights, social justice, quality and cultural values, preservation of culture, environmental protection, occupational health and safety issues are executed in accordance with the acquired consciousness.	0
2	Related to the field of data collection, interpretation and dissemination stages of implementation and results of the social, scientific, cultural and act in accordance with ethical values​​.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	1	6	6
Laboratory	0	0	0
Reading	1	2	2
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	14	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	13	13
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	130