| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ISL216 | MARKETING MANAGEMENT | 4 | 3 | 3 | 4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Examine marketing strategies. |
| Explain the characteristics and purpose of marketing. |
| Explain consumer behavior in Health services. |
| Classify the marketing mix in health services. |
| Arrange marketing related activities in health services. |
| Ranks the distinguishing features of marketing in health institutions. |
| Ranks the forces that promote marketing in health care. |