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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISL216 MARKETING MANAGEMENT 4 3 3 4

Objectives and Contents
Objectives: It is aimed to gain knowledge about basic approaches, concepts and techniques of marketing management.
Content: Marketing, marketing concept in health services, health services marketing characteristics from other industries differences, the factors affecting the history and development of health services marketing, causes of health care marketing, consumer, customer and patient concepts, consumer behavior; Market Segmentation and Demand Management in Health Services Market, Classification of Consumers and Main Factors Affecting Consumer Behavior, Types of Consumer Purchasing Behavior, Marketing Research in Health Services.