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MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ISL216	MARKETING MANAGEMENT	4	3	3	4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review, Individual research	Marketing concept and development process	Lecture, Discussion
2	Literature Review, Individual research	Marketing strategies	Lecture, Discussion
3	Literature Review, Individual research	Marketing Research and Marketing Information System (MIS)	Lecture, Discussion, Individual study, Case study
4	Literature Review, Individual research	Strategic marketing and process	Lecture, Discussion, Individual study, Case study
5	Literature Review, Individual research	Marketing Environment: Macro and Micro Factors	Lecture, Discussion, Individual study, Case study
6	Literature Review, Individual research	Competitive Advantages: Market Segmentation Targeting and Positioning	Lecture, Discussion, Individual study, Case study
7	Literature Review, Individual research	Consumer markets and consumer buying behavior	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature Review, Individual research	Industrial Markets and Industrial Purchasing Behaviors	Lecture, Discussion, Individual study, Case study
10	Literature Review, Individual research	Product and Service Strategies	Lecture, Discussion, Individual study, Case study
11	Literature Review, Individual research	Pricing Strategies and Approaches	Lecture, Discussion
12	Literature Review, Individual research	New Product Development and Product Lifecycle Strategiess	Lecture, Discussion, Individual study, Case study
13	Literature Review, Individual research	Distribution Channels and Strategies	Lecture, Discussion, Individual study, Case study
14	Literature Review, Individual research	Promotion	Lecture, Discussion
15	Literature Review, Individual research	Customer Management System	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-