CUSTOMER RELATIONSHIP MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY208E |
CUSTOMER RELATIONSHIP MANAGEMENT |
8 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Recognize concepts related to customer relationships. |
| Know the concept of customer focus. |
| It has information about customer satisfaction and satisfaction measurement. |
| It has information about the factors that affect customer loyalty. |