CUSTOMER RELATIONSHIP MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY208E |
CUSTOMER RELATIONSHIP MANAGEMENT |
8 |
3 |
3 |
6 |
Objectives and Contents |
| Objectives: |
The aim of this course is to provide the necessary information to enable customers to properly understand the needs of their customers and to make successful advertising work in this context. |
| Content: |
In this course, deals with the communication model and elements that are determined in the context of the relationship between the customer and advertisement today. |