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PERSUASION THEORIES AND RHETORIC COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY318 PERSUASION THEORIES AND RHETORIC 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Discuss which arguments will be used in the persuasion process.
Analyze the propositions used in the message by the other party during the persuasion.
Defend the argument of the validity of the persuasion.
Persuade the target audience using the Ethos, Pathos, Logos features in accordance with the target audience's expectations.