TRANSMEDIA AND MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY219 |
TRANSMEDIA AND MARKETING |
3 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Knows marketing, marketing communications and integrated marketing communications. |
| Defines transmedia. |
| Classifies transmedia narratives. |
| Understands the relationship between transmedia and marketing communication. |
| Analyzes the relationship between transmedia and marketing communication. |
| Evaluates marketing communication practices in transmedia narratives. |