| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY219 | TRANSMEDIA AND MARKETING | 3 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of the course is to examine marketing, marketing communication, integrated marketing communication, digital marketing, key concepts of and approaches to transmedia, transmedia campaign cases regarding to marketing communications. |
| Content: | The content of the course is marketing, marketing communications, integrated marketing communications, digital marketing, the concept transmedia and its types, international and local transmedia campaign cases. |