MEDIA AND BRAND MANAGEMENT STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY433 |
MEDIA AND BRAND MANAGEMENT STRATEGIES |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain the basic concepts of brand. |
| Show the impact of the brand in purchasing decision in consumers. |
| Analyze the process of corporate and global brand management. |
| Compare the visual and auditory elements of the brand. |