Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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BAY324 | FINANCIAL SERVICE MARKETING | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the basic concepts of service marketing |
Define strategic marketing plan in financial services marketing: macro and micro environment relationship and market analysis |
Discuss financial services marketing mix - product, price, promotion, distribution channels policies |
Compare financial services marketing mix-product, sales techniques of financial services - Ideal Sales Process, After Sales Services |