STRATEGIC MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MHY543	STRATEGIC MANAGEMENT	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	MASTER'S DEGREE, TYY: + 7.Level, EQF-LLL: 7.Level, QF-EHEA: Second Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. DİDEM YILMAZ ÇAPKUR
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with the basic knowledge necessary to develop, implement and evaluate strategies in businesses in the light of basic concepts related to strategic management.
Contents of the Course Unit:	Basic concepts of strategic management, strategy types, strategy formulation (institutional mission statement, strategy analysis and selection, external evaluation, internal evaluation), strategic decision making, strategy implementation, strategy evaluation and control.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Knows the basic concepts of strategic management.
Create the mission and vision definition of the business.
Can do SWOT analysis.
Can create short and long term strategic goals.
Can develop alternative management strategies and choose between alternatives.
Can implement selected strategies.
Can evaluate the results of the implemented strategy.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Written Sources	Introduction to Strategic Management	Verbal lecture
2	Written Sources	Strategy Types	Verbal lecture
3	Written Sources	Strategy Formulation (Mission)	Verbal lecture
4	Written Sources	Strategy Formulation (Vision)	Verbal lecture
5	Written Sources	Creating internal and external strategies	Verbal lecture
6	Written Sources	Strategy analysis and selection	Verbal lecture
7	Written Sources	Strategy analysis and selection	Verbal lecture
8	-	MID-TERM EXAM	-
9	Written Sources	Strategy Implementation	Verbal lecture
10	Written Sources	Strategy Implementation	Verbal lecture
11	Written Sources	Strategy Evaluation	Verbal lecture
12	Written Sources	SWOT Analysis	Verbal lecture
13	Written Sources	Scorecard	Verbal lecture
14	Written Sources	Strategic Management (Business Ethics, Social Responsibility, Environmental Sustainability)	Verbal lecture
15	Application	Presentations	Verbal lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Robbins, S.P., Organization Theory, 4th edition, Prentice-Hall International Editions, USA, 1989
David, F.D., Concepts of Strategic Management, Prentice Hall, 1996.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gaining expertise in management processes and management and integrating this knowledge with knowledge from different disciplines						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the ability to conduct scientific research, publication and presentation within the framework of academic ethics by using foreign language knowledge and skills.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the ability to use advanced computer, information and communication technologies.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the ability to effectively solve complex problems in the related field by reinforcing non-Industrial Engineering undergraduate knowledge with Engineering Management knowledge and skills					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the ability to work individually in their field and lead the team in the problems encountered.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the ability to work in multidisciplinary engineering teams						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the knowledge and skills to criticize social norms.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the ability to make strategic and operational decisions for solving problems related to the field						5
2	To be able to use the methods, tools and techniques required to solve the problems related to the field.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	1	10	10
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	13	1	13
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	6	1	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	64	0	157