| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MHY543 | STRATEGIC MANAGEMENT | 1 | 3 | 3 | 6 |
Objectives and Contents |
|
|---|---|
| Objectives: | The aim of this course is to provide students with the basic knowledge necessary to develop, implement and evaluate strategies in businesses in the light of basic concepts related to strategic management. |
| Content: | Basic concepts of strategic management, strategy types, strategy formulation (institutional mission statement, strategy analysis and selection, external evaluation, internal evaluation), strategic decision making, strategy implementation, strategy evaluation and control. |