DIGITAL ENTREPRENEURSHIP AND INNOVATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ELT306	DIGITAL ENTREPRENEURSHIP AND INNOVATION	6	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MUSTAFA ÇANAKÇIOĞLU
Instructor(s) of the Course Unit	Assist.Prof. PINAR BACAKSIZ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Nowadays, with the increasing development of information and communication technologies, digital business understanding has begun to come to the fore instead of classical business understanding. For this reason, explaining the importance and stages of entrepreneurship in the digital world and emphasizing the importance of innovation has been determined as the main purpose of the course.
Contents of the Course Unit:	Definitions, characteristics and types of digital entrepreneurship concepts, digital entrepreneur concept, importance of the concept of innovation

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Emphasizing the importance of Digital Entrepreneurship, thus reinforcing the entrepreneurial aspects of students
Understanding why the concept of innovation is important today and emphasizing its importance in entrepreneurship

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the course notes for the relevant week and reading sample articles	Entrepreneurship and basic concepts	The course flow is provided interactively with slides in the classroom, using the question and answer method.
2	Reading the course notes for the relevant week and reading sample articles	Entrepreneurship and basic concepts	The course flow is provided interactively with slides in the classroom, using the question and answer method.
3	Reading the course notes for the relevant week and reading sample articles	Entrepreneur and Innovation Concepts, Creativity and Innovation	The course flow is provided interactively with slides in the classroom, using the question and answer method.
4	Reading the course notes for the relevant week and reading sample articles	The importance of digital entrepreneurship & digital entrepreneurship system/ecosystem	The course flow is provided interactively with slides in the classroom, using the question and answer method.
5	Reading the course notes for the relevant week and reading sample articles	Business plan for digital startup and starting a business	The course flow is provided interactively with slides in the classroom, using the question and answer method.
6	Reading the course notes for the relevant week and reading sample articles	Business plan and starting a business for a digital startup (business plan stages)	The course flow is provided interactively with slides in the classroom, using the question and answer method.
7	Reading the course notes for the relevant week and reading sample articles	Creating a business plan on digital platforms	The course flow is provided interactively with slides in the classroom, using the question and answer method.
8	-	MID-TERM EXAM	-
9	Reading the course notes for the relevant week and reading sample articles	Electronic commerce and online marketing	The course flow is provided interactively with slides in the classroom, using the question and answer method.
10	Reading the course notes for the relevant week and reading sample articles	Overview of the Concept of Innovation	The course flow is provided interactively with slides in the classroom, using the question and answer method.
11	Reading the course notes for the relevant week and reading sample articles	Types of Innovation	The course flow is provided interactively with slides in the classroom, using the question and answer method.
12	Reading the course notes for the relevant week and reading sample articles	R&D and Innovation in Turkey	The course flow is provided interactively with slides in the classroom, using the question and answer method.
13	Reading the course notes for the relevant week and reading sample articles	Digital Entrepreneurship and Innovation examples	The course flow is provided interactively with slides in the classroom, using the question and answer method.
14	Reading the course notes for the relevant week and reading sample articles	Digital Entrepreneurship and Innovation examples	The course flow is provided interactively with slides in the classroom, using the question and answer method.
15	Reading the course notes for the relevant week and reading sample articles	An overview	The course flow is provided interactively with slides in the classroom, using the question and answer method.
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Girişimcilik ve sürdürülebilirliği / Tuğba Karabulut.
Girişimcilik : temel kavramlar ve bazı güncel konular / Semra Güney.
Dijital girişimcilik 101 / Serkan Ünal.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learns the basic information about electronic commerce.						5
2	Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows new generation marketing strategies by learning digital marketing.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Correctly relates the relationship between electronic commerce and information and communication technologies.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains skills in web and graphic design.	0
2	Has the ability to produce innovative works by learning to use digital tools effectively.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the current e-commerce environment.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	1	20	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	1	30	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	178