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INTRODUCTION TO BUSINESS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
EKF221 INTRODUCTION TO BUSINESS 3 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. BÜLENT İLHAN
Instructor(s) of the Course Unit Assist.Prof. MURAT TOPCU
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the ability to evaluate business functions, responsibilities and general elements and functions in terms of corporate social responsibility and ethical values.
Contents of the Course Unit: Contents of the course include the basic functions of a business such as strategy, marketing, human resources and finance.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the role and basic functions of a business. (2)
Interpret the social responsibilities of companies and the interests of internal and external stakeholders within the framework of sustainability. (4)
Explain the strengths and development aspects of a company and their growth strategies. (2)
Summarize the roles and responsibilities of business functions (strategy, marketing, human resources, finance). (2)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the relevant chapter in the coursebook Management by objectives, SMART, SWOT, Ansoff’s matrix Lecture & Question Answer
2 Reading the relevant chapter in the coursebook Business ethic, code of conducts, moral dilemma, cost of morality in institutions, long term benefits of being moral for institutions Lecture & Question Answer
3 Reading the relevant chapter in the coursebook Shareholder and sharer approaches, which approach is advantageous in terms of sustainability, how to balance adverse interests of shareholders Lecture & Question Answer
4 Reading the relevant chapter in the coursebook Corporate social responsibility, its advantageous and cost in short term and long term, scale economy and the appropriate scale/size for the company Lecture & Question Answer & Research
5 Reading the relevant chapter in the coursebook Marketing strategies, 4P, business expanding strategies, internal growth, external growth, purchase and mergers Lecture & Question Answer & Research
6 Reading the relevant chapter in the coursebook Human sources planning, employment, training, evaluating employers, 360-degree evaluation, numerical objectives Lecture & Question Answer & Research
7 Reading the relevant chapter in the coursebook Organization structures, horizontal organization and problems, vertical organization and its benefits Lecture & Question Answer & Research
8 - MID-TERM EXAM -
9 Reading the relevant chapter in the coursebook Delegation, accountability, functional organization structure, production-based organization structure, matrix organization. Leadership types, motivation and effect of nonfinancial awards in motivation Lecture & Question Answer & Research
10 Reading the relevant chapter in the coursebook Financial sources, choosing the appropriate financial source Lecture & Question Answer & Research
11 Reading the relevant chapter in the coursebook Cost and income, fixed cost, variable cost, semi variable cost Lecture & Question Answer & Research
12 Reading the relevant chapter in the coursebook At par break even analysis, K/Z statement, balance sheet, cash flow table, ratio analysis Lecture & Question Answer & Research
13 Reading the relevant chapter in the coursebook Ratio analysis case study Lecture & Question Answer & Research
14 Reading the relevant chapter in the coursebook Cash flow table and prediction, investment analysis Lecture & Question Answer & Research
15 Reading the relevant chapter in the coursebook Budget Lecture & Question Answer & Research
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Cetin, C. Mutlu E.C. (2013). Temel Isletmecilige giris. Beta Publications
Mirze, K. (2013). Isletme. Literatur Publications, Istanbul
Collins, K. (2012). An introduction to Business

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
1
2
Evaluate the economic environment and overall sustainability of firms. (Bloom 4)
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
1
2
Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret the charts and tables related to the field. (Bloom 2)
1

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
1
2
Analyze economic and financial reports. ((bloom 4)
1
3
Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
1
4
Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).
1

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)
3

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
1
2
Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
1
3
Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
1
4
Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 20 20
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 14 14
Short Exam 10 1 10
Preparation for the Short Exam 10 2 20
TOTAL 52 0 150
Total Workload of the Course Unit 150
Workload (h) / 25.5 5,9
ECTS Credits allocated for the Course Unit 6,0