| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| YBS414 |
YAPAY ZEKA VE MAKİNE ÖĞRENMESİ |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
| Language of Instruction : |
Turkish |
| Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
| Type of the Course : |
Elective |
| Mode of Delivery of the Course Unit |
Face to face |
| Coordinator of the Course Unit |
Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP |
| Instructor(s) of the Course Unit |
|
OBJECTIVES AND CONTENTS |
| Objectives of the Course Unit: |
|
| Contents of the Course Unit: |
|
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
SOURCE MATERIALS & RECOMMENDED READING |
ASSESSMENT |
| Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
| Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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| 2 |
List the main features of communication in items.
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| 3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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| 2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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| 3 |
Tell the basic concepts of public relations and advertising in detail.
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|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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| 2 |
Use the leadership, communication and presentation skills in occupational events.
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|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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| 2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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| 3 |
Create communication programs within the public relations and advertising campaign.
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OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
|
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|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Use communication techniques in the right place, environment and time.
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OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Plan communication programs in the awareness of ethical values in the professional work.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
| Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
| Lecture & In-Class Activities |
0 |
0 |
0 |
| Preliminary & Further Study |
0 |
0 |
0 |
| Land Surveying |
0 |
0 |
0 |
| Group Work |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Reading |
0 |
0 |
0 |
| Assignment (Homework) |
0 |
0 |
0 |
| Project Work |
0 |
0 |
0 |
| Seminar |
0 |
0 |
0 |
| Internship |
0 |
0 |
0 |
| Technical Visit |
0 |
0 |
0 |
| Web Based Learning |
0 |
0 |
0 |
| Implementation/Application/Practice |
0 |
0 |
0 |
| Practice at a workplace |
0 |
0 |
0 |
| Occupational Activity |
0 |
0 |
0 |
| Social Activity |
0 |
0 |
0 |
| Thesis Work |
0 |
0 |
0 |
| Field Study |
0 |
0 |
0 |
| Report Writing |
0 |
0 |
0 |
| Final Exam |
0 |
0 |
0 |
| Preparation for the Final Exam |
0 |
0 |
0 |
| Mid-Term Exam |
0 |
0 |
0 |
| Preparation for the Mid-Term Exam |
0 |
0 |
0 |
| Short Exam |
0 |
0 |
0 |
| Preparation for the Short Exam |
0 |
0 |
0 |
| TOTAL |
0 |
0 |
0 |
|
Total Workload of the Course Unit |
0 |
|
|
Workload (h) / 25.5 |
0 |
|
|
ECTS Credits allocated for the Course Unit |
0,0 |
|