COMMUNICATION AND ART PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS365	COMMUNICATION AND ART	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to explain art and media in the historical process from the Middle Ages to the present in the context of the effects of globalization and digitalization, after giving the student the basic concepts of communication and art.
Contents of the Course Unit:	The content of the course includes basic information about communication and art, the medieval, Enlightenment, Modernization and Globalization periods and information about the relationship between art.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the basic information about communication and art.
Summarize the transformation of art and media relationship from the Middle Ages to Modernization.
Interprets the relationship between media and art from the Middle Ages to the present in the socio-economic context.
Evaluates the globalization and digitalization phenomena in a critical perspective by associating with communication and art.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a chapter on the topic	Defining the concepts of communication and art	Lecture Question-answer method
2	Reading a chapter on the topic	Communication, art and cultural history	Lecture Question-answer method
3	Reading a chapter on the topic	Early cultures (Front Asian cultures, Greek and Roman cultures)	Lecture Question-answer method
4	Reading a chapter on the topic	Medieval and cultural changes in Europe	Lecture Question-answer method
5	Reading a chapter on the topic	Europe and the Renaissance: A Changing Europe	Lecture Question-answer method
6	Reading a chapter on the topic	Enlightenment process: Social, cultural, political and economic influences	Lecture Question-answer method
7	Reading a chapter on the topic	Transition to the modernization process	Lecture Question-answer method
8	-	MID-TERM EXAM	-
9	Reading a chapter on the topic	Changes and developments in communication culture (caricature, advertisement, catalogs, photography, film)	Lecture Question-answer method
10	Reading a chapter on the topic	20th Century: The first steps of social, political, cultural and artistic changes	Lecture Question-answer method
11	Reading a chapter on the topic	Political influences on communication and culture (media)	Lecture Question-answer method
12	Reading a chapter on the topic	Golden age of cinema and the cinema industry	Lecture Question-answer method
13	Reading a chapter on the topic	Globalization and the digital age	Lecture Question-answer method
14	Reading a chapter on the topic	Digital cultures	Lecture Question-answer method
15	Reading a chapter on the topic	Genel Değerlendirme	Lecture Question-answer method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Nurettin Pirim, Rönesansın Serüveni, YKY
Ahmet Cevizci, Felsefe Tarihi, Say Publications
Ahmet Say, Müzik Tarihi, Müzik Ansiklopedisi Publications
Server Tanilli, Dünyayı Değiştiren On Yıl, Adam Publications
R. Williams, Kültür, İletişim Publications
Charles Taylor, Modernliğin Sıkıntıları, Ayrıntı Publications
Bozkurt Güvenç, Türk Kimliği, Kültür Tarihinin Kaynakları, Boyut Publications
Ahu Antmen, Yirminci Yüzyıl Batı Sanatında Akımlar, Sel Publications
Anthony Best, Uluslararası Siyasi Tarih: 20. Yüzyıl, Yayın Odası
Mehmet Yılmaz, Modernizmden Postmodernizme Sanat, ÜtopyaPublications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50
Final Exam	1	50
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.				3
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.					4
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.				3
3	Tell the basic concepts of public relations and advertising in detail.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.				3
2	Use the leadership, communication and presentation skills in occupational events.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.				3
3	Create communication programs within the public relations and advertising campaign.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	3	39
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	125