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INTRODUCTION TO BUSINESS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS112 INTRODUCTION TO BUSINESS 2 3 3 6

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to acquire the ability to describe the role and responsibilities of business functions, to use principles and applications of business and to interpret corporate social responsibility and ethics by raising awareness on these subjects.
Contents of the Course Unit: Contents of the course include the basic functions of a business such as strategy, marketing, human resources and finance.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the role and basic functions of a business
Explain the strengths and development aspects of a company and their growth strategies.
Interpret the social responsibilities of companies and the interests of internal and external stakeholders within the framework of sustainability.
Summarize the roles and responsibilities of business functions (strategy, marketing, human resources, finance).

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the relevant chapter in the coursebook Basic accounting concepts and its relations with other sciences Lecture & Discussion
2 Reading the relevant chapter in the coursebook Classification of companies Lecture & Discussion
3 Reading the relevant chapter in the coursebook Foundation, planning of the company, choosing the foundation place and foundation analysis Lecture & Discussion
4 Reading the relevant chapter in the coursebook Functions of companies: Management Function Lecture & Discussion
5 Reading the relevant chapter in the coursebook Functions of companies: Management Function Lecture & Discussion
6 Reading the relevant chapter in the coursebook Functions of companies: Production Function Lecture & Discussion
7 Reading the relevant chapter in the coursebook Functions of companies: Marketing Function Lecture & Discussion
8 - MID-TERM EXAM -
9 Case Study Revision and case studies Discussion
10 Reading the relevant chapter in the coursebook Functions of companies: Finance Function Lecture & Discussion
11 Reading the relevant chapter in the coursebook Functions of companies: Accounting Function Lecture & Discussion
12 Reading the relevant chapter in the coursebook Functions of companies: Public Relations Function Lecture & Discussion
13 Reading the relevant chapter in the coursebook Functions of companies: Management Information Function Lecture & Discussion
14 Reading the relevant chapter in the coursebook Functions of companies: Human Resources Management Function Lecture & Discussion
15 Reading the relevant chapter in the coursebook Corporate Social Responsibility and Sustainability in Companies Lecture & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Lee G. Bolman, Terence E. Deal (2013). Organizasyonları Yeniden Yapılandırmak Çev. A. Aypay, A. Tanrıöğen, Seçkin| İşletme & Finans Yayıncılık, 4. Bsk. Ankara.
Gumus, I. (2017), GenelIsletme, Istanbul GelisimUniversitesi Publications, Istanbul
Kamil Yazıcı (2002). İşletme Bilimine Giriş, Akademi Kitabevi, 2. Bsk. Trabzon.
Tamer Koçel (2003). İşletme Yöneticiliği, Beta Yayın Dağıtım A.Ş. 9. Bsk. İstanbul.
Stimpson, P., & Smith, A. (2015). Business Management Coursebook. Cambridge University Press.
Öz-Alp, Ş., Timur, N., Koçel, T., Geylan, R., & Odabaşı, Y. (2000). Genel İşletme. Anadolu Üniversitesi Yayınları, Eskişehir.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the theories, concepts and principles of the basic and sub-fields of business.
5
2
Explain business functions and processes based on current scientific sources.
5

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate internationally valid business cases with the theories and concepts of other social sciences.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the theoretical and factual knowledge in business for occupational practices.
4
2
Solve individual and organizational problems in business life.
4
3
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan research and work using knowledge and skills gained in the field of business.
2
2
Organize the activities for organizational goals and purposes independently.
1

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Criticize advanced knowledge and skills in the field with a critical approach.
1
2
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.
3

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
1
2
Use the information and communication technology software and equipment required for business.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.
1
2
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 1 14
Assignment (Homework) 14 2 28
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 10 10
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 10 10
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 60 0 148
Total Workload of the Course Unit 148
Workload (h) / 25.5 5,8
ECTS Credits allocated for the Course Unit 6,0