SOCIAL MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS223	SOCIAL MEDIA	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit	Assist.Prof. GÜLER CANBULAT
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to inform the students about the development, characteristics and usage areas of social media, which is one of the most important communication tools of the 21st century.
Contents of the Course Unit:	Contents of the course include the development process of the concept of social media, the differences between social media and traditional media and the basic characteristics of the social media concept.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 5 of the main differences between social media and traditional media.
Differentiate the advantages and disadvantages of media based on the presentations prepared.
Discuss the role of social media with a critical perspective through a current and social event.
Examine social media within framework of theories by adapting the theories of traditional media to social media.
Can explain the relationship between social media and public relations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Lecture
2	Internet and Literature Review	Remembering the traditional media	Lecture
3	Internet and Literature Review	What is social media?	Lecture
4	Internet and Literature Review	Web 1.0, Web 2.0 technology	Lecture
5	Internet and Literature Review	Social media organs	Lecture
6	Internet and Literature Review	Main differences between social media and traditional media	Lecture
7	Internet and Literature Review	Social media and creating content	Lecture
8	-	MID-TERM EXAM	-
9	Internet and Literature Review	Social media and supervision	Lecture
10	Internet and Literature Review	Social media and privacy	Lecture
11	Internet and Literature Review	Student Presentation	Student Presentation
12	Internet and Literature Review	Student Presentation	Student Presentation
13	Internet and Literature Review	Student Presentation	Student Presentation
14	Internet and Literature Review	Discussing the advantages and disadvantages of social media over presentations	Lecture & Question and Answer & Discussion
15	-	General Evaluation	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Telli, Gonca ve Aydın, Samet (2020). Dijital Dönüşüm. İstanbul: Maltepe Üniversitesi Kitapları.
Dirağ, Emre (2019). Sosyal Medyanın Kara Kitabı. İstanbul: 6:45.
Fuchs, Christian (2016). Sosyal Medya: Eleştirel bir giriş (Çev. Diyar Saraçoğlu ve İlker Kalaycı). İstanbul: NotaBene Yayınları.
Van Dijk, Jan (2016). Ağ Toplumu (Çev. Özlem Sakin). İstanbul: Kafka.
Atikkan, Zeynep ve Aslı Tunç (2011). Blogdan Al Haberi. İstanbul: YKY.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.	0
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.					4
3	Communicate and explain the current information about communication with communication theories.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.			2
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.					4
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.			2
2	Propose individual or team solutions for any problems in professional applications and production.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.						5
2	Critically interpret the economic, political and sociological dimensions of the media.					4
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.						5
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.	0
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	3	39
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	159