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TRANSMEDIA PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS465 TRANSMEDIA 7 3 3 7

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit Assist.Prof. AYSUN KAYA DENİZ
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide students with a wide range of transmedia narratives from film to toy brands, virtual games and television, and to make them have a command of this field.
Contents of the Course Unit: Contents of the course include designs based on traditional and alternative reality by emphasising the applications that can create the narrative of transmedia.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Examine at least 5 new concepts on the creation of transmedia story and narrative.
Apply qualified transmedia narrative in the new media mediums.
Apply qualified transmedia narrative in the new media mediums.
Analyze transmedia narratives in different media mediums in the theoretical framework.
Organize and present a presentation plan on created transmedia narrative.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Defining transmedia concepts -
2 Internet and Literature Review Basic features regarding concept -
3 Internet and Literature Review Transmedia narrations -
4 Internet and Literature Review, Sample Analysis Examples for cinema -
5 Internet and Literature Review, Sample Analysis Marketing and advertisement examples -
6 Internet and Literature Review, Sample Analysis Television samples -
7 Internet and Literature Review, Sample Analysis Sample Evaluation -
8 - MID-TERM EXAM -
9 Internet and Literature Review Studies for creating a transmedia narration for final project -
10 Internet and Literature Review Student assignments -
11 Internet and Literature Review Student assignments -
12 Internet and Literature Review Student assignments -
13 Internet and Literature Review Student assignments -
14 Internet and Literature Review Student assignments -
15 Internet and Literature Review Student assignments -
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Aktan, E. (2018). Transmedya Hikayeciligi: Halkla Iliskilerden Reklama Sosyal Medyadan Turizme. Istanbul: Literaturk Academia
Kacaror, S. (2014). Transmedya Hikayeciligi. Istanbul: Cizgi Bookstore

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
3
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
4
3
Communicate and explain the current information about communication with communication theories.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
3
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
2

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
4
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.
4

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
3
2
Propose individual or team solutions for any problems in professional applications and production.
3

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
4
2
Critically interpret the economic, political and sociological dimensions of the media.
3
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
3

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
5
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
5
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 7 91
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 6 5 30
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 37 0 178
Total Workload of the Course Unit 178
Workload (h) / 25.5 7
ECTS Credits allocated for the Course Unit 7,0