Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HIT337 |
ADVERTISEMENT ANALYSIS |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
Language of Instruction : |
Turkish |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assist.Prof. AYŞE AYDIN |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques. |
Contents of the Course Unit: |
Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Compare the content related to advertising and content analysis |
Classify the open-ended texts |
Infer different meanings from one text by focusing on subtexts based on critical perspective |
Relate to advertising and consumption concepts through a sample ad with ad analysis methods |
Compare all possible meanings by discussing ad content with multiple meanings |
Evaluate advertising designs in terms of aesthetic values and functionality |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
Literature review |
Advertising and Advertising from the perspectives in Economy-politics |
Lecture |
2 |
Literature review |
Advertising and culture |
Lecture |
3 |
Literature review |
Advertising and brand |
Lecture |
4 |
Literature review |
Advertising and target audience |
Lecture |
5 |
Literature review |
Advertising and consumer behaviour |
Lecture |
6 |
Literature review |
Advertising and media |
Lecture |
7 |
Literature review |
Semiology |
Lecture |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature review |
Communication Media, Semiology and Advertising |
Lecture |
10 |
Literature Review
Specimen Handling |
Advertising Analysis on TV |
Lecture & Discussion |
11 |
Literature Review
Specimen Handling |
Advertising Analysis on TV |
Lecture & Discussion |
12 |
Literature Review
Specimen Handling |
Advertising Analysis on Printed Media |
Lecture & Discussion |
13 |
Literature Review
Specimen Handling |
Advertising Analysis on Radio |
Lecture & Discussion |
14 |
Literature Review
Specimen Handling |
Advertising Analysis on Internet, Application |
Lecture & Discussion |
15 |
Literature Review
Specimen Handling |
Advertising Analysis of Practices in Open Air and Activities |
Lecture & Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları |
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları |
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım |
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112. |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Examination Method |
Mid-Term Exam |
1 |
50 |
|
|
Final Exam |
1 |
50 |
|
|
TOTAL |
2 |
100 |
|
|
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
|
|
|
|
|
|
|
2 |
Students interpret concepts and theories taking into account their historical-cultural contexts.
|
|
|
|
|
|
|
3 |
Students compare sociological theories with reference to social problems.
|
|
|
|
|
|
|
4 |
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
|
|
|
|
|
|
|
5 |
Students develop their knowledge on sustainability by the use of information and communication technologies.
|
|
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students evaluate qualitative and quantitative data of sociological research studies.
|
|
|
|
|
|
|
2 |
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.
|
|
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students design a research by their acquired knowledge and experience.
|
|
|
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students research field study considering the principle of cultural relativity, scientific and ethical values.
|
|
|
|
|
|
|
2 |
Students efficiently apply the most suitable information and communication technologies in their studies.
|
|
|
|
|
|
|
3 |
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.
|
|
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.
|
|
|
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
|
|
|
|
|
|
|
2 |
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
|
|
|
|
|
|
|
3 |
Students act ethically impartial in their research studies.
|
|
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
|
|
|
|
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.
|
|
|
|
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
14 |
3 |
42 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
14 |
2 |
28 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
1 |
7 |
7 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
1 |
6 |
6 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
46 |
0 |
127 |
|
Total Workload of the Course Unit |
127 |
|
|
Workload (h) / 25.5 |
5 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|