COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS210	COMMUNICATION THEORIES	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. TARIK ÇAKAR
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
Contents of the Course Unit:	Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpretin the connection between media and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Compare at least 2 communication theories and representatives of these theories
Explain the contents of communication theories
Summarize at least a communication theory with details
Use at least 3 communication theories that reveal the impact power of media and connect communication and media in a related research on media channels
List the communication theories in a chronological order

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading book chapters related with the subject	Evaluation of the concepts of "communication", media", "mass communication tools", "communication theories", "communication studies" and "media studies", and periodization and classifications for communication theories	Narration Question-response method
2	Reading book chapters related with the subject	Mass media and mass culture approach to the media / mass media	Narration Question-response method
3	Reading book chapters related with the subject	Strong impact approach and syringe / hypodermic needle model (Harold Lasswell); psychology and social psychology-based communication research	Narration Question-response method
4	Reading book chapters related with the subject	Limited impact approach, two-stage flow of communication theory and concept of opinion leader (Paul Lazarsfeld); Uses and Satisfaction Theory (Jay Blums, Herta Herzog, Elihu Katz, Denis McQuail)	Narration Question-response method
5	Reading book chapters related with the subject	Chicago School's communication and media research	Narration Question-response method
6	Reading book chapters related with the subject	Mathematical communication theory (Claude Elwood Shannon and Warren Weaver)	Narration Question-response method
7	Reading book chapters related with the subject	Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli)	Narration Question-response method
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	Agenda setting theory (Maxwell McCombs and Donald Shaw); silence spiral theory (Elisabeth Noelle-Neumann)	Narration Question-response method
10	Reading book chapters related with the subject	"Empire and communication tools", ”mean is message“ and ”global village“ theses (Harold Innis and Marshall McLuhan)	Narration Question-response method
11	Reading book chapters related with the subject	The theory of propagation of innovations (Everett Rogers); media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye	Narration Question-response method
12	Reading book chapters related with the subject	Critics of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman)	Narration Question-response method
13	Reading book chapters related with the subject	Monopolization	Narration Question-response method
14	Reading book chapters related with the subject	Political Economy of Communication	Narration Question-response method
15	Reading book chapters related with the subject	Discussion on the basis of current events, discussion, questioning.	Narration Question-response method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Fiske, J. (2003). İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat Yayınları
Katz, E. (1994). “İletişimde İki Aşamalı Akış.” İletişim: Gazi Üniversitesi İletişim Fakültesi Dergisi, 1(2)
Morva, O. (2013). Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları
Gerbner, G. (2014). Medyaya Karşı. İstanbul: Ayrıntı Yayınları
Türkoğlu, N. (2010). İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar, İstanbul: Urban Kitap.
Chomsky, N ve Herman E. S. (2006). Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. İstanbul: Aram Yayıncılık

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain sufficient knowledge in Mathematics, Science and Industrial Engineering.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes and evaluates existing application areas in the field of Industrial Engineering and develops applications for their solutions.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes a system, the components of that system, the process of that system, and designs the system by examining it in line with realistic constraints and goals.	0
2	Gains the ability to model and solve engineering problems.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identifies the problems that may be encountered in the field of industrial engineering and acquires the ability to choose and apply the appropriate method to be used in problem solving.	0
2	Selects and uses technical tools necessary for industrial engineering applications; uses information technologies effectively.	0
3	Designs experiments, conducts experiments, collects data, analyzes and interprets the results to examine problems in the field of industrial engineering.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains the ability to work effectively within a team.						5
2	Works effectively individually and takes responsibility.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Accesses the necessary information for a determined problem and searches for resources for this purpose.						5
2	Has the ability to follow all developments in the field of industrial engineering and constantly renew itself.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains oral and written communication skills and speaks at least one foreign language.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has awareness of professional and ethical responsibility.						5
2	Has knowledge about the universal and social effects of industrial engineering applications and reaches solutions by being aware of the importance of an innovative approach in solving engineering problems.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	4	56
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	153