PUBLIC RELATIONS IMPLEMENTATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP212	PUBLIC RELATIONS IMPLEMENTATIONS	4	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ATİLLA AKALIN
Instructor(s) of the Course Unit	Lecturer ATİLLA AKALIN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It aims to understand the stages of idea development, research, planning, implementation and evaluation when creating a public relations campaign.
Contents of the Course Unit:	Course content; public relations campaign stages, campaign file and material preparation, implementation, evaluation stages and measurement issues.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List public relations campaign stages.
Explain the concepts of current situation analysis and market analysis.
Design a campaign by doing the current situation analysis.
Make presentations according to the campaign that he/she decided.
Apply the campaign in accordance with analysis and research.
Evaluate the impact of the campaign.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The Coursebook	Introduction	Question-Answer
2	Student Group Work	Dividing the students into groups for Campaign Works and Specifying Campaigns	Lecture & Question-Answer & Discussion
3	The relevant subject in the coursebook+ Presentation	Specifying research, planning, implementation and evaluation process in Campaigns	Lecture & Question-Answer & Discussion
4	The relevant subject in the coursebook+ Presentation	Current Situation Analysis for the specified campaigns	Lecture & Question-Answer & Discussion
5	The relevant subject in the coursebook+ Presentation	Market Analysis	Lecture & Question-Answer & Discussion
6	The relevant subject in the coursebook+ Presentation	Target Audience Analysis	Lecture & Question-Answer & Discussion
7	Presentation	Presentations Before Campaigns	Question-Answer, Discussion
8	-	MID-TERM EXAM	-
9	Presentation	Presentations Before Campaigns	Question-Answer, Discussion
10	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
11	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
12	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
13	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
14	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
15	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Pira, G. A. , Topsumer, F. (2012). Stratejik Halkla Iliskiler Yonetimi, Seckin Publications
Theaker, A. (2006). Halkla Iliskilerin El Kitabı, Istanbul: MediaCat
Weintraub, E. (2015). Strategic Public Relations Management, New York : Routledge
Gurel, T. (2010). Halkla Iliskiler Yonetiminde Guncel Konular, Beta Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.			2
2	A specific conceptual model using the methods of modern public relations knows.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.						5
2	PR issues involved in the field selects the appropriate research methods and techniques, apply.						5
3	PR modern techniques and tools necessary for the application selects and uses effective.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.						5
2	May carry out work effectively as an individual.					4
3	Ability to work effectively within a team and take responsibility shows.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.	0
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.		1
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.						5
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	1	25	25
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	1	24	24
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	1	24	24
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	131